Tuesday, April 19, 2011

Companies and Diversity

For the past couple of weeks I've been researching Starbucks for our team paper and I came across a section on their website entitled Our Company. In this section they listed several things like company policies, the compan'y vision, and career diversity. As I read through the diversity section I thought it would be a good idea to BLOG about Starbucks Diversity. "As partners, we embrace diversity to create a place where each of us can be ourselves. And we always treat each other with respect and dignity. But don’t just take it from us"-Starbucks. Starbucks incorporates diversity in their everyday work experience. You can see how this affects the company's culture by making them a very successful business that is able to understand customer and employee needs. Starbucks has received many awards because of the great job they do at implementing diversity at work(ideas, gender, age, etc). Some of the awards include: supporting National Coucil of La Raza, lideres (young leaders) program, being honored by The Disability Rights legal Center for nurturing an environment of respect and sensitivity to people with disabilities, and named one of 40 best companies for diversity by Black enterprise Magazine. As we know diversity can be a very positve thing for companies who embrace it and manage diversity well. Starbucks has managed diversity very well and they see it in their customer and employees response to their services. If you would like to read more just go to Starbucks!

Another company I decided to research was Johnson and Johnson. Johson and Johnson also feels like diversity is a very important aspect of a company. In fact many of their ideas about diversity coincide with what we've learned in Chapter 2 of our text. "We recognize that differences in age, race, gender, nationality, sexual orientation, physical ability, thinking style and background bring richness to our work environments. Such differences help us connect better with the health needs of people in communities around the world."-Johnson and Johnson. So that I won't repeat past ideas I will refer you to a video on Johnson and Johnson's website that I think really describes the companys perception of Diversity...Celebrating Differences Video.

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